01
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Rebranding a legacy organization.
For over 45 years the Colorado Children's Chorale has been steadily nurturing and preparing kids for future leadership and success through their innovative mission in musical excellence and global performances. While their reputation for results and prestige is nationally respected, their brand was becoming outdated and lost in the clutter of other youth activities. Our job was to evolve their brand architecture, and to develop strategic messaging to be more relevant in today's busy environment for children, parents and donors
IDENTITY / ILLUSTRATION
Agency: Cactus
02
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The Lark Bunting, Colorado's state bird, represents pride, but also the drive to spread wings and travel great distances to bring their song to new places for others to enjoy. And the song it sings is like their own – powerful beyond its size and captivating to behold, invoking a sense of peace, joy, harmony and childlike wonder in those who hear it. This is why we chose that symbol as the mark for CCC.
