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Canada Goose Thermal
Experience Index.

We had the opportunity to help develop the Thermal Experience Index (TEI), which was designed to help Canada Goose consumers find the warmth they wanted for the experience they seek. Whether a lightweight jacket for active pursuits, or a field-tested parka for the coldest places on earth, we created a five-point system designed to assist the customer in make the best selection from the expansive and ever-growing collections.

DESIGN SYSTEM / NAMING / PACKAGING
Agency: Soldier Design