01
–
Sonic communication.
As humans we typically digest data in a visual way. In order to get people to think differently about the amazing processes, intricacies, and synchronicity of the human body, we took data from the body and translated it into sound. This is the sonic representation of the human body at work.
We did this with the University of Colorado Hospital as a way to distribute their outcomes for the year. The Human Harmonic pays tribute to medical professionals everywhere.
IDENTITY / NAMING / PACKAGING / CONCEPT / ART DIRECTION / CAMPAIGN
Agency: Cactus