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By hook or by crook.

I had the opportunity to brand and package this small batch, hand-crafted blue agave spirit. The package was created as a gift for clients while I was working at Cactus in Denver. After some research and ample tastings, Hook or Crook was born. The brand captures a renegade, “whatever-it-takes” Western spirit with a sophisticated finish. The materials, custom typography and handmade packaging reflect the quality of what’s inside.

IDENTITY / NAMING / PACKAGING
Agency: Cactus