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The OG Kombucha

Classic is the original recipe GT began bottling in 1995 which launched the Kombucha category. It stays true to how kombucha was crafted thousand of years ago. With roots in Manchuria the fermented beverage spread north and west to Russia and Eastern Europe and eventually found its way across the world. The design for the label traces that journey by visually expressing elements found in designs, patterns, architecture and art from those regions. Picking up traditional visual cues along the route.

Typically retailers stock a portion of their shelves with this product but the label redesign gave them confidence to instead stock entire shelves with GT’s Classic Kombucha.

PACKAGING / DESIGN / CREATIVE DIRECTION / PHOTOGRAPHY