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Changing analytics.
Changing lives
OUR CHALLENGE
Create an analytics brand that disrupts the health and wellness space.
KEY INSIGHT
Healthcare Analytics brands are sterile, expected and cold; but Siftwell is different. They combine powerful AI with real-world managed care experience to give their platform an advantage and instill confidence that goes beyond numbers.
ACTION
We created a tech-forward, confident visual ID paired with a warm and approachable tone of voice, and color palette. This allowed us to tell an authentic analytics story, while also humanizing the brand.
BRAND POSITIONING / IDENTITY / WEB DESIGN & DEV
Agency: Jellyfish x Jevons Design Co.
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“The pegasus comes to people who need strength, virility or healing. It teaches lessons about using bravery, courage and energy wisely. This mythology aligns perfectly with Siftwell’s brand pillars. We made sure to design it sturdy using simple geometry and visual movement to exude leadership, and forward momentum.”
