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Market disrupting cannabis brands.

Treeline Select is a wholesale parent brand that provides a wide range of cannabis product. Our job was to name and brand the company. Treeline serves Colorado, and a lot of the state is above tree line, but the name also relates to the idea of an assembly line pumping out ‘trees’ aka cannabis. The logo itself embodies this metaphor with a marijuana leaf containing a pine tree and a mountain peak/arrow pointing upward. The colors are derived from the bud of the cannabis plant.

IDENTITY / NAMING / PACKAGING